ABOUT MARKETING YOUR ERGONOMICS SERVICES
Connecting with your client base can be challenging for many professional practitioners. This two hour, self-study course is designed to teach you the tools for marketing your ergonomics services in a clear, user-friendly way.
Through instruction and exercises, the course provides guidance on determining your unique branding for your practice, crafting your marketing message, and then selecting the best marketing tools for connecting with your target audience. You'll come away with a solid foundation for your marketing, along with a strategy, goals and action steps for implementing your marketing plan. Developed specifically for The Back School by a Board Certified Coach.
The course includes forms, examples and templates to help you get started.
The time frame for completing the online course is 30 days for each participant. 2 Contact Hours CE.
Outline the basics of branding
Identify your brand
Select various tools for marketing your services
Produce a marketing strategy
This course is currently pre-approved for Continuing Education CEs by the BOC and COPSKT. The Back School is also an AOTA Approved Provider (#4849) and is authorized to offer AOTA 2 contact hours for this class. AOTA Classification Codes: Category 1: Domain of OT & Category 2: Occupational Therapy Process. The assignment of AOTA CEUs does not imply endorsement of specific course content, products, or clinical procedures by AOTA
This and many of our courses are currently or have in the past been pre-approved for continuing education credit by most state PT boards. Other specialities/professional disciplines should be able to submit for individual credit but it is important for you to contact your state licensing board or professional credentialing board for information regarding policies and the amount of continuing education credits allowed for online courses.
COURSE COMPLETION REQUIREMENTS
View the Workshop Presentation Modules. Take and pass a 22-question exam with a 90% correct score.
Who Should Register
PTs, PTAs, PT Students, OTs, OTAs, OT Students, CHTs, ATs, RNs, NPsCertified Safety Professionals, Risk Managers, Claims Managers, Safety Committee MembersHuman Resources Professionals, Industrial Engineers, Industrial Hygienists, ErgonomistsAthletic Trainers, Chiropractors, Office Furniture Sales and anyone wanting to learn how to decrease risk of onsite employee injury and increase employee productivity and satisfaction.
THESE COPYRIGHTED MATERIALS ARE FOR REGISTRANTS ONLY. BY REGISTERING YOURSELF OR SOMEONE ELSE FOR THIS COURSE YOU AGREE THAT YOU WILL NOT SHARE THESE MATERIALS WITH ANY THIRD PARTY.
Refunds are not available for distance learning courses.
"Easy to follow. Direct and to the point."
E.W., COTA, Decatur, IL
"The format is excellent and well-organized. Each of the four 'chapters' covers the material in a progressive manner. There were such great tips. I know I will refer to these often."
E.R., Sen, Risk Mgmt, Chula Vista, CA
Sharon Good, BCC, ACC, CLC
Sharon Good is President of Good Life Coaching Inc. and a board certified Life, Career and Creativity Coach based in New York City. She works with clients from all walks of life to create fulfilling career directions, meaningful retirement plans and happier lives. She helps artists achieve their creative and business goals and works with life coaches and other practitioners to market and build their practice.
Sharon has taught career and creativity classes for the 92nd Street Y, the Learning Annex and New York University, and she trains life and career coaches for The Life Purpose Institute, New York University School of Professional Studies and the Creativity Coaching Association. She is the author of several books and programs published by Good Life Press, including Creative Marketing Tools for Coaches, The Tortoise Workbook: Strategies for Getting Ahead at Your Own Pace and The Complete Guide to Writing and Publishing a Book.
Sharon holds a BA in theatre from Hofstra University, a certificate in Career Planning and Development from NYU, and coaching certifications from the Life Purpose Institute and Retirement Options. She is a Board Certified Coach through the Center for Credentialing & Education and an Associate Certified Coach through the International Coach Federation.
MODULE 1: BRANDING YOUR BUSINESS
- Branding your business
- Identifying your target audience
- Identifying your specialities and professional strengths
- Creating your professional presentation
MODULE 2: HOW TO COMMUNICATE WITH POTENTIAL CLIENTS
- Establishing your marketing message
- Understanding your features and benefits
- Examples of ergonomics success stories
- Drafting a brochure
MODULE 3: PREPARING TO MARKET
- Developing your marketing tools
- Social media
- Strategies, plans and beginning steps for other marketing materials
MODULE 4: PLANNING YOUR MARKETING STRATEGY
- Marketing strategy with specific marketing tools
- Marketing goals
- Marketing timeline